As a business owner, you love to share. Ideas, advice,
referrals – they not only help your clients but can position you as an
authority and valued resource. However some business owners share too much.
Here are five topics that should never be shared with your customers – either
because they don’t care or it’s none of their business.
- Finances.
Pleading poverty or flaunting wealth is a quick way to alienate customers.
They’ll either think you’re about to go out of business or charging too
much.
- Internal
processes. No one cares about your supplier’s erratic delivery schedule or
the uncooperative landlord. Enough said.
- Employee issues.
Complaining about an employee to a customer will only make you look like
the bad guy. If an employee screws up, just apologize to the customer, fix
the problem, then deal with the employee later in private.
- Market
conditions. Everybody thinks they have it tough. So don’t’ expect much
sympathy when you whine about interest rates or cheap imports.
- Other customers.
Every customer should feel like they’re your only customer. So don’t be
sharing stories about who buys what and how they pay for it.
Marc Gordon is a professional speaker and marketing expert.
Get more business tips on his website, marcgordon.ca and his online show,
marctv.net.
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