November 2013 Entrepreneur E-News: How to Use Consumer Recommendations to Grow Your Business
Article: How to Use Customer Recommendations to Grow Your Business
Article Written By: Barbara Findlay Schenck
At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a less-crowded environment and a quicker route to building credibility and trust.
Sit back and collect endorsements
LinkedIn endorsements verify what you do (though most of us on LinkedIn have been endorsed for some skill we don't possess), while recommendations detail how you do what you do and the unique value you deliver.
LinkedIn endorsements are what social networkers call "lite" recommendations and what Forbes writer Eve Mayer likens to a "Stove Top stuffing version," with less "meatiness than Grandma's homemade stuffing."
In the News:
Millennials doubly likely to pursue entrepreneurship
Millennials are twice as likely as the average Canadian to predict they’ll be their own boss within the year, according to new national research for Intuit. In a survey of 1,002 adults, 16 per cent of those aged 18 to 33 said they intended to fulfill their entrepreneurial dreams within the next 12 months, compared to just eight per cent of other respondents. If you do the math, it means as many as 1.2 million new businesses could be helmed by young Canadians by this time next year – assuming those polled see their plans to fruition. READ MORE
Entrepreneurs must watch consumer trends to grow business: new BDC report
According to a new research report released today by the Business Development Bank of Canada (BDC), five consumer trends will have a permanent impact on Canadians' buying habits and create growth opportunities for small and medium-sized enterprises (SMEs). The report identifies five consumer behaviours—the buy-local movement, rising health awareness, frugality, mass customization of goods and the impact of the Internet—that have emerged as a result of advances in technology, changing demographics and the 2007-08 recession. READ MORE
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Article: The Delicate Balance of Good Website Design
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Article Written By: Stephanie Orma
When retired lawyer Michael Lowe and son-in-law John Uselton launched New Columbia Distillers, the first distillery in the nation's capital since Prohibition, they were thirsting for a website and brand that would capitalize on the story of their inaugural brew, Green Hat Gin.
Paying homage to D.C.'s spirited past, the name nods to infamous bootlegger George Cassiday, whose trademark was a green fedora.
As the startup's primary marketing tool, the website needed to engage the company's hip, web-savvy target demographic and feel as custom and unique as the craft distillery's limited-distribution spirits. Lowe and Uselton turned to renowned D.C. creative firm Design Army, whose clients range from The Washington Ballet to Bloomingdale's. The 11-person shop, led by husband-and-wife graphic designers Jake and Pum Lefebure, designed Green Hat's logo, with its cleverly integrated hat motif, and conceived a website that feels as if the user is flipping through old-style newspapers and catalogs from the 1920s.
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